The wave
One warm, wordless wave from a bus stop — the small, honest moment that started it all. The woman behind it — nurse, Londoner, aunty to a whole city — is worth meeting properly.
Read her storyOne warm, wordless wave from a bus stop — the small, honest moment that started it all. The woman behind it — nurse, Londoner, aunty to a whole city — is worth meeting properly.
Read her storyLondon is the co-star — red double-deckers rolling past, the everyday backdrop she turns into joy. It's a stage brands, press and campaigns have already shared with her.
Partner with BemiA community that waves back, day after day — and leaves the kind of notes that make the whole ride worthwhile.
See the fan wall© Burberry
Bemi is a Nigerian-born, London-based mental health nurse whose warm, wordless selfie videos in front of the city's red double-decker buses have become a small, joyful ritual for hundreds of thousands of people. What started as a simple, honest moment on a bus grew into something bigger than she ever expected — proof that a smile, offered freely, still travels further than almost anything else.
Buses carry a special meaning for Bemi, tied in part to her late husband and to a season of life where small, everyday joys mattered enormously. She's glad to share a little of that story here, in her own words, once she's had the chance to approve exactly how it's told.
Her care-first, service-minded outlook — shaped by years working in mental health nursing — shows up in how she treats every person on screen and every follower in her comments. Her nursing career is part of who she is, but her public "Bus Aunty" brand is entirely separate from her clinical work, and no employer, workplace or patient details are shared here or anywhere in her content.
A single unmissable creator with genuine reach, warmth and press credibility across fashion, transport, hospitality and community storytelling.
Featured in the "Back to the City" Fall 2025 campaign.
Brand partnership content celebrating everyday London life.
Collaboration content connected to London's bus network.
Campaign content supporting London's zero-emission buses.
Featured coverage of her story and rise to viral recognition.
Featured coverage celebrating her journey and impact.
Tell us a little about your brand or publication and we'll send over Bemi's media kit — audience stats, past work and rates — via Cadence Talent.
A curated wall of Bemi's most-loved moments — real, official embeds from her TikTok and Instagram. Nothing here is hosted or streamed independently. Loading a video means accepting cookies from that platform, so each one waits for your OK first.
More favourites live on Bemi's official TikTok and Instagram — links below.
A little corner of the internet's kindness — the kind of comments that show up under Bemi's videos, day after day.
Fan Wall notes are illustrative examples written to reflect the warm tone of real audience comments — they are generic placeholders, not verified quotes from named individuals.
A short, brand-ready one-pager covering audience stats, past collaborations, content style and how to work with Bemi.
For all commercial partnerships, press requests, event bookings and media enquiries, Bemi is represented exclusively by Cadence Talent.
Cadence Talent
Representing Bemi Orojuogun ("Bus Aunty") for all brand partnerships, press and booking enquiries.
Enquire via Cadence TalentThis isn't the enquiry line, but if you're a follower with a kind word, you're welcome to say hello below. Replies aren't guaranteed — for anything business-related, please use the Cadence Talent route above.