Meet the woman London calls Bus Aunty.

Bemi Orojuogun turns a red London bus and a warm smile into millions of moments of joy — and she's looking for the right brands, publications and partners to share the ride with.

447.5K TikTok followers
31.7M TikTok likes
100K Instagram followers
2025 TikTok UK & Ireland Video of the Year
Ride along
The journey so far

Three stops, one story

Chapter one

The wave

One warm, wordless wave from a bus stop — the small, honest moment that started it all. The woman behind it — nurse, Londoner, aunty to a whole city — is worth meeting properly.

Read her story
Chapter two

The city

London is the co-star — red double-deckers rolling past, the everyday backdrop she turns into joy. It's a stage brands, press and campaigns have already shared with her.

Partner with Bemi
Chapter three

The joy

A community that waves back, day after day — and leaves the kind of notes that make the whole ride worthwhile.

See the fan wall
Bemi Orojuogun, "Bus Aunty", smiling

© Burberry

Stop 01 — Her story

A nurse's heart, a Londoner's joy, a bus stop full of strangers who became friends.

Bemi is a Nigerian-born, London-based mental health nurse whose warm, wordless selfie videos in front of the city's red double-decker buses have become a small, joyful ritual for hundreds of thousands of people. What started as a simple, honest moment on a bus grew into something bigger than she ever expected — proof that a smile, offered freely, still travels further than almost anything else.

Buses carry a special meaning for Bemi, tied in part to her late husband and to a season of life where small, everyday joys mattered enormously. She's glad to share a little of that story here, in her own words, once she's had the chance to approve exactly how it's told.

Her care-first, service-minded outlook — shaped by years working in mental health nursing — shows up in how she treats every person on screen and every follower in her comments. Her nursing career is part of who she is, but her public "Bus Aunty" brand is entirely separate from her clinical work, and no employer, workplace or patient details are shared here or anywhere in her content.

Stop 02 — Brands, press & event partners

The Bus Aunty effect, by the numbers

A single unmissable creator with genuine reach, warmth and press credibility across fashion, transport, hospitality and community storytelling.

447.5K TikTok followers
31.7M TikTok likes
100K Instagram followers
1st TikTok UK & Ireland Video of the Year, 2025

Selected past collaborations & coverage

Fashion campaign

Burberry

Featured in the "Back to the City" Fall 2025 campaign.

Home & lifestyle

IKEA

Brand partnership content celebrating everyday London life.

Transport & public life

Transport for London

Collaboration content connected to London's bus network.

Public interest campaign

Mayor of London's Office

Campaign content supporting London's zero-emission buses.

National press

BBC London

Featured coverage of her story and rise to viral recognition.

National press

BellaNaija

Featured coverage celebrating her journey and impact.

Open to conversations in:

Transport & London life Fashion & accessories Travel & tourism Hospitality Family-friendly experiences Community & public-interest campaigns

Request the media kit

Tell us a little about your brand or publication and we'll send over Bemi's media kit — audience stats, past work and rates — via Cadence Talent.

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Stop 03 — The video wall

A few favourites from the bus stop

A curated wall of Bemi's most-loved moments — real, official embeds from her TikTok and Instagram. Nothing here is hosted or streamed independently. Loading a video means accepting cookies from that platform, so each one waits for your OK first.

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More favourites live on Bemi's official TikTok and Instagram — links below.

Stop 04 — Community

The Fan Wall

A little corner of the internet's kindness — the kind of comments that show up under Bemi's videos, day after day.

"Every time I see the red bus pop up on my feed, I know it's about to be a good day. Love you mama!"
— J.
"The way she just radiates joy for no reason at all — that's the content I signed up for."
— T.
"Queen behaviour. Never change, aunty."
— R.
"I show my mum your videos every week now. She calls you 'our aunty' too."
— A.
"This is what the internet should feel like. Pure warmth."
— K.
"Bus stop wave from a stranger changed my whole commute mindset, honestly."
— M.

Fan Wall notes are illustrative examples written to reflect the warm tone of real audience comments — they are generic placeholders, not verified quotes from named individuals.

Stop 05 — Media kit

Download the Media Kit

A short, brand-ready one-pager covering audience stats, past collaborations, content style and how to work with Bemi.

  • Audience & platform stats
  • Past collaborations
  • Content style guide
  • Contact details
Download the Media Kit (PDF)
Stop 06 — Get in touch

Let's plan something warm together.

For all commercial partnerships, press requests, event bookings and media enquiries, Bemi is represented exclusively by Cadence Talent.

Commercial & press enquiries

Cadence Talent

Representing Bemi Orojuogun ("Bus Aunty") for all brand partnerships, press and booking enquiries.

Enquire via Cadence Talent

Just want to say hi?

This isn't the enquiry line, but if you're a follower with a kind word, you're welcome to say hello below. Replies aren't guaranteed — for anything business-related, please use the Cadence Talent route above.

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Thanks for saying hi — noted, with love.

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